Lucas GussoBack to home

[About Me]

I'm a self-taught product designer who specialized in the web. Years of moving between brand, product and web led me to the part I like most — getting things live, starting with Webflow. Now, AI lets me design a product and build it with agents all the way to launch.

Lucas Gusso
Lucas Gusso
Lucas Gusso
Lucas Gusso
Lucas Gusso
Lucas Gusso
Lucas Gusso
Lucas Gusso
Lucas Gusso
Lucas Gusso
Lucas Gusso
Lucas Gusso
Lucas Gusso
Lucas Gusso

[Background]

I started out as a designer and worked across nearly every corner of the craft. But I was always drawn to code and to shipping real things — and with AI, I’ve finally been able to build them myself.

[Teams I’ve Worked With]

C6 Bank × JP Morgan

Veza Digital

Dog & Pony Studio

Montgomery Code

Webflow

[Generalist Designer]

Because I always loved moving between all of those design disciplines, I ended up learning a little of everything in a very self-taught way. That generalist instinct is what lets me carry an idea from concept through design and all the way into working code.

[Specialties]

Branding

Product Design

Website Design

SaaS

Animations

Interactions

AI Workflow

Holding a MacBook on the bed
Karting on track at Raceland

Hobbies

Photography, sports, and motorsport. Today I race karts, I've always loved capturing moments, and gaming has stayed with me too.

Don't Forget Music

Always playing wherever I am. I've loved music forever and even dabbled in producing a bit. Here's the playlist (opens in a new tab) on constant repeat.

Philosophy

The best design is the one that ships. I'd rather build the thing than describe it. Craft over convention, always.

Running my own products rewired how I work on everyone else's. I care about the same things a founder does: does it ship, does it get used, does it move the business at all.

How I Work

That changes how I show up. I care about the reasoning behind a project as much as the execution, and I'll push back when the two don't line up. I've shipped enough of my own work to know that a beautiful thing nobody uses is still a failure, so I optimize for the version that actually earns its place.

This only works because of how I build now. AI carries the load that used to need a team, which frees me to run the full arc of a product, from positioning to launch, at one consistent standard. One head, a lot of leverage, every call made by the person who answers for it.

End to End

Strategy & Positioning

Design & Direction

Motion & Interaction

Engineering & Build

Launch & Iteration

Principles

Design & Code

Outcomes over Output

Ship over Polish

Fewer, Better Things

AI as Leverage

How I Think

Founding Product Designer

Prototypes over Decks

Problem before Pixels

Early Critique

Ship, then Measure

Availability

Remote Worldwide

Based in Brazil (GMT-3)

Open to Full-Time

Short or Long Term

Currently Available

These are the tools I actually reach for, one for each stage of a project. The list runs wide because the work does, and because the right tool lets one person cover a whole specialty.

  • FigmaUI & PrototypingInterface DesignDesign
  • WebflowMarketing SitesVisual DevelopmentBuild
  • GSAPScroll & InteractionsWeb AnimationBuild
  • After EffectsMotion & LottieAnimationDesign
  • SupabaseDatabase & AuthBackendBuild
  • Claude CodeAI Pair ProgrammingAgentic CodingBuild
  • CursorAI Code EditorAgentic CodingBuild
  • AstroWeb FrameworkStatic SitesBuild
  • GitHubVersion ControlCollaborationShip
  • VercelHosting & DeploysInfrastructureShip
  • ResendTransactional EmailCommunicationGrow
  • LoopsLifecycle EmailCommunicationGrow
  • PostHogProduct AnalyticsInsightsGrow
  • FramerInteractive PrototypesDesign & BuildDesign